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Jocom’s Printer Category Success Story: Sales Boost through Product Expansion and Customer Experience Improvement
Data Analytics
Challenge:
Jocom is a leading distributor of printers and printing solutions for businesses and consumers in the Middle East. They faced challenges in the printer category, including limited product range, low brand awareness, and increased competition.
Solution:
Jocom expanded their product range, improved their customer experience, and implemented a targeted digital marketing campaign to increase brand awareness and engage with customers.
Results:
Jocom’s efforts resulted in increased sales, improved customer loyalty, and improved brand recognition.
Conclusion:
By addressing these challenges, Jocom was able to increase their revenue and market share in the printer category, and they continue to work with Epson to provide high-quality printing solutions to their customers in the Middle East.
- Printer
- 19/11/2022
- JOCOM